Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Confusion is a silent killer
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Hi, Reader! ๐ Most small business owners don't realize that confusion is killing their business. Quietly, and sometimes slowly. Ideal customers find your website, land on your homepage, and aren't really sure if what you offer solves their problem. Even people referred by customers who love you, check your website and social media, aren't quite sure what you do, or if you're right for them, and move on. Here's the kicker... You read through your homepage and think, "Sounds good to me!" BUT, you aren't your customer. You're coming into reading that homepage, or sales page, with years of experience doing what you do. Your customer may know NOTHING about your services or industry. They're approaching their first interaction with your business with no background, no knowledge, nothing. If your marketing message is at all confusing, you're losing them. They look at your website and think, "I'm not sure if this is for me," and move on to your competitors. The world is moving faster and faster by the minute, it seems. You can't afford to allow potential customers to spend time getting to know you. You need everyone to understand what you do and how it makes their life better, as immediately as humanly possible. Is your marketing message clear? Does your website show visitors what problem you solve, and how it makes their lives better? Is your messaging trying to solve too many problems at one time and leaving ideal customers confused? There are a million ways to confuse people on your website and social media. If you aren't sure if your marketing message is clear, check out my Marketing Clarity Quiz, if you haven't already.
Ready to clarify your message and make sure your website isn't bleeding leads to confusion in 2026? โLet's talk.โ โ |
โThe Trusted Brand Newsletter
Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Hi, Reader! I spent a few days away with friends last week, skiing in northern Michigan. It was a much-needed break from the chaos of January. We all arrived on Wednesday afternoon. Four couples who have all known each other half our lives or more. We always go out to eat the first night, because no one wants to cook after being in the car all day. Sitting at the table that first night, over a local IPA and great pizza, I got to talking with a friend who works in sales for an industrial...
Hi, Reader! ๐ I don't know about you, but I tend to overthink the content that I put out into the world. I want the things I post to be extremely valuable, which often leads me to include too much detail. It also sometimes results in posting nothing. Most of us don't have bangers to post every single day, right? Maybe There is a Simpler Way? Sarah Jorgenson-Hallberg of Java Moose on Instagram One account I follow on Instagram constantly reminds me of how simple social media could (should?)...
Hi, Reader! ๐ If your website headline says any version of the following, youโre confusing your customers. โ(City)โs Trusted (service provided)โ โYour Trusted (city)(service provided)โ โNumber One (service provided) in (city)โ Click through a dozen home services websites and youโll run into variations of this several times. Attorneys...same thing. Probably a lot of Accountants, too. It's wild how many self-proclaimed "trusted" businesses there are just in your city. You might think itโs clear...