Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
How to Know When to Use AI for Your Business
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Hi, Reader! 👋 "If you don't implement AI in your business YESTERDAY, your business will fail, your spouse will leave you, and you will die a slow and painful death." ... Ok, obviously that isn't true, but it's what every AI guru on the internet wants you to believe. I've been thinking about AI a lot through the lens of trust and relationships. Here is the question I've landed on to determine if I should implement AI in any area of my own business going forward. Maybe this will be helpful for you, too. Question:Does using AI in this part of my business allow me to be MORE human with my customers, or LESS human? If the answer is MORE human, then I jump in and figure out how to use AI for that use case. If the answer is LESS human, then I pass. Here is my reasoning...I've talked to a TON of people about AI: average people, not just marketers and AI fanatics. They're all tired of it already. They're tired of being duped by AI Facebook posts. They're tired of calling businesses and only being able to talk to AI bots (even if they sound very human). They're tired of not knowing if what they're seeing on the internet is AI-generated (images or text). They're tired of everything feeling LESS human. 👉 Your humanity is your value.Using technology is obviously an unavoidable and even invaluable part of doing business. BUT, it's your humanity that makes you valuable to your customers.
All of it is what gives you credibility and earns you the trust of the people you serve. Don't let the "AI Revolution" cause you to lose your humanity. No matter how you implement AI in your business, always strive to be the most human you can be. I promise this will make a difference for you in the long term. |
​The Trusted Brand Newsletter
Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Hi, Reader! I spent a few days away with friends last week, skiing in northern Michigan. It was a much-needed break from the chaos of January. We all arrived on Wednesday afternoon. Four couples who have all known each other half our lives or more. We always go out to eat the first night, because no one wants to cook after being in the car all day. Sitting at the table that first night, over a local IPA and great pizza, I got to talking with a friend who works in sales for an industrial...
Hi, Reader! 👋 I don't know about you, but I tend to overthink the content that I put out into the world. I want the things I post to be extremely valuable, which often leads me to include too much detail. It also sometimes results in posting nothing. Most of us don't have bangers to post every single day, right? Maybe There is a Simpler Way? Sarah Jorgenson-Hallberg of Java Moose on Instagram One account I follow on Instagram constantly reminds me of how simple social media could (should?)...
Hi, Reader! 👋 Most small business owners don't realize that confusion is killing their business. Quietly, and sometimes slowly. Ideal customers find your website, land on your homepage, and aren't really sure if what you offer solves their problem. Even people referred by customers who love you, check your website and social media, aren't quite sure what you do, or if you're right for them, and move on. Here's the kicker... You read through your homepage and think, "Sounds good to me!" BUT,...