Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Something died in my attic...🤢
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Hi, Reader! 👋 Earlier this summer, something crawled up in my attic and died. Rude. We could smell it in our closet, where the attic is accessed. It was gross. I needed someone to come and find this jerk and get rid of him ASAP! So, I popped open Google, typed "Dead Animal Removal Indianapolis" in the search, and started calling. Here's the funny part... After I called a few and they couldn't come out for WEEKS (good lord), the next one picked up and said, "Didn't you call a few minutes ago?" Me: Um, what company are you? Her: Says name... Me: Yep, sure did! Sorry. But here is the funniest part... IT HAPPENED TWICE! I called 5-6 different companies and then called two of them twice, thinking they were companies 7 and 8. Out of curiosity, I went back and looked at all the websites. They were all so similar, with similar layouts, similar company names, similar offers, etc., that it was easy to see how I got confused. Blending In Is DisappearingA lot of businesses want to look and sound like their competition. They think if it's working for their competitors, it's worth mimicking. WRONG. Standing out is the quickest way to grow your business in a crowded field. Instead of looking at your competitors and copying everything they do, look at them and try to figure out what they're MISSING. What are they NOT doing that you could do to make yourself stand out and be MEMORABLE? Here are a few places to look:
You need people to REMEMBER you when the time comes that they need your services. Have you created a memorable brand, or are you blending into the sea of competition? ​ |
​The Trusted Brand Newsletter
Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Hi, Reader! I spent a few days away with friends last week, skiing in northern Michigan. It was a much-needed break from the chaos of January. We all arrived on Wednesday afternoon. Four couples who have all known each other half our lives or more. We always go out to eat the first night, because no one wants to cook after being in the car all day. Sitting at the table that first night, over a local IPA and great pizza, I got to talking with a friend who works in sales for an industrial...
Hi, Reader! 👋 I don't know about you, but I tend to overthink the content that I put out into the world. I want the things I post to be extremely valuable, which often leads me to include too much detail. It also sometimes results in posting nothing. Most of us don't have bangers to post every single day, right? Maybe There is a Simpler Way? Sarah Jorgenson-Hallberg of Java Moose on Instagram One account I follow on Instagram constantly reminds me of how simple social media could (should?)...
Hi, Reader! 👋 Most small business owners don't realize that confusion is killing their business. Quietly, and sometimes slowly. Ideal customers find your website, land on your homepage, and aren't really sure if what you offer solves their problem. Even people referred by customers who love you, check your website and social media, aren't quite sure what you do, or if you're right for them, and move on. Here's the kicker... You read through your homepage and think, "Sounds good to me!" BUT,...