Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Welcome to The Trusted Brand Newsletter (Formerly Marketing With Story)
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Hey, Reader! Welcome to The Trusted Brand Newsletter. If you've been subscribed for a while, you've been receiving "Marketing with Story" each week. I'm shifting gears a little over here to try and deliver even more valuable content to help you grow your business in the weeks and months ahead. If we're honest, no one trusts anyone anymore, right? Whether it's because Politics or Religion has divided us, Marketing has scammed us, or AI has flooded the zone with fake information... We're more skeptical now than we have ever been. It's more important, and maybe harder than ever, to EARN the trust of your customers and clients. In the coming weeks and months, I will be focusing my weekly emails on helping you build a trusted brand, regardless of your industry. I will send emails every Tuesday morning that utilize brand strategy, brand messaging, psychology, and more to help you become more trusted with each passing week. As we get started, though, I need your help! Would you respond to this email and tell me one thing that has been difficult for your business, or you as a business owner, over the last year? This will ensure I focus on what you truly need in the coming weeks. I will also respond with helpful advice (or words of encouragement if I come up empty. I do wish I knew everything, but unfortunately...). Thank you for coming along on this journey. I hope each week's email gives you something you need to be successful in your business. |
The Trusted Brand Newsletter
Trust is the currency of our time. It seems like no one trusts anyone anymore. Marketing, Politics, Religion, and, perhaps, simply being too online have led to divisions and skepticism across the board. To grow a successful business, people need to trust you. In "The Trusted Brand," I guide you through key elements of brand strategy, messaging, and psychology to help you build a brand that inspires trust in your ideal customers, so your business succeeds.
Hi, Reader! I spent a few days away with friends last week, skiing in northern Michigan. It was a much-needed break from the chaos of January. We all arrived on Wednesday afternoon. Four couples who have all known each other half our lives or more. We always go out to eat the first night, because no one wants to cook after being in the car all day. Sitting at the table that first night, over a local IPA and great pizza, I got to talking with a friend who works in sales for an industrial...
Hi, Reader! 👋 I don't know about you, but I tend to overthink the content that I put out into the world. I want the things I post to be extremely valuable, which often leads me to include too much detail. It also sometimes results in posting nothing. Most of us don't have bangers to post every single day, right? Maybe There is a Simpler Way? Sarah Jorgenson-Hallberg of Java Moose on Instagram One account I follow on Instagram constantly reminds me of how simple social media could (should?)...
Hi, Reader! 👋 Most small business owners don't realize that confusion is killing their business. Quietly, and sometimes slowly. Ideal customers find your website, land on your homepage, and aren't really sure if what you offer solves their problem. Even people referred by customers who love you, check your website and social media, aren't quite sure what you do, or if you're right for them, and move on. Here's the kicker... You read through your homepage and think, "Sounds good to me!" BUT,...