Competition for professional services firms is fierce. But the bar for marketing in your industry? Itβs surprisingly low. Clunky websites. Confusing messaging. Social media that goes nowhere. Most firms are leaving clients on the table because prospects canβt figure out what they do or why it matters. Every Tuesday morning, I send brief emails that help you create a clearer message, simple strategy, and start growing your business consistently over the long term.
Why does marketing need to be so complicated?
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Hi, Reader! Complicated doesn't work. Complexity kills momentum. Leave the spider-web marketing plan behind and let's build something simple that actually works.β |
βConfusion Kills. Clarity Thrills.
Competition for professional services firms is fierce. But the bar for marketing in your industry? Itβs surprisingly low. Clunky websites. Confusing messaging. Social media that goes nowhere. Most firms are leaving clients on the table because prospects canβt figure out what they do or why it matters. Every Tuesday morning, I send brief emails that help you create a clearer message, simple strategy, and start growing your business consistently over the long term.
Hi, Reader! Over the past several weeks, I've been rethinking what it looks like to work with us at Moonflower Marketing. A few nights ago, I was working on a puzzle with my oldest daughter, and something occurred to me. My 10-year-old working on a Coke puzzle that was just the right amount of hard. As you can see, it was a Coca-Cola puzzle, with lots of vintage ads layered together. Naturally, there is quite a bit of red and various similar Coca-Cola/Coke logos throughout. It's certainly not...
Hi, Reader! I spent a few days away with friends last week, skiing in northern Michigan. It was a much-needed break from the chaos of January. We all arrived on Wednesday afternoon. Four couples who have all known each other half our lives or more. We always go out to eat the first night, because no one wants to cook after being in the car all day. Sitting at the table that first night, over a local IPA and great pizza, I got to talking with a friend who works in sales for an industrial...
Hi, Reader! π I don't know about you, but I tend to overthink the content that I put out into the world. I want the things I post to be extremely valuable, which often leads me to include too much detail. It also sometimes results in posting nothing. Most of us don't have bangers to post every single day, right? Maybe There is a Simpler Way? Sarah Jorgenson-Hallberg of Java Moose on Instagram One account I follow on Instagram constantly reminds me of how simple social media could (should?)...